News channels have undergone plenty of change over the past few years. Some news programs have gone on to changing their formats, look and have introduced more appealing, intelligent and witty news presenters in order to get more viewership and garner more revenues. The traditional weather girl of the news channels has always created the image of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has taken this element of sensuality a step further and it has naked women dishing out the weather report!

Naked News calls itself a program which has “nothing to hide”. This web subscription program carries a complete and full television newscast. The program is arranged in Toronto and is aired daily each episode being of 25 minutes. The highlight of this show is that the male or female anchors either read the news completely naked or they strip while they read their specified segments, including weather, sports, entertainment, current affairs etc. It’s been noted that irrespective of this news presenters gender, the viewership of Naked News remains predominantly male.

Naked News made its debut in 2000 as a subscription based web news service that boasted of an all female cast. The very first anchor of Naked News was Victoria Sinclair who, during those times was the only anchor for the show and presented every one of the segments including weather, sports, entertainment etc. As the show gained popularity, the numbers of anchors increased and presently includes eight female presenters and additionally have guest anchors featuring at the same time. With no marketing gimmick or strategy, this website shot to popularity only through word of mouth, soon becoming a frequented web destination.

This site received almost six million hits in a month during its initial days. A huge contributor to its popularity was its free viewership as the site was supported entirely by advertising. Post 2002, only one of the news segments could be seen totally free and after 2004, the website became a paid one. Again in 2008 two segments of the show could be viewed for free.

Naked News launched Naked New Japan in 2006, in association with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the internet. Naked News Japans presenters do not strip completely, because of the stringent broadcasting norms of the country. However, the producers hope that they will be able to show more down the road. The Naked News expansion mode continued with the launch of Naked News Italia in 2008.

Naked news presenters happen to be very popular and have been featured in several television shows including the Today Show, CBS Sunday Morning, as well as the View etc. They have also made several appearances on Entertainment Tonight and ET Insider. These presenters have been featured in numerous newspapers and magazines such as Playboy and TV Guide.

To turn into a member of Naked News you have to be above eighteen years old and get access to an every day feed of features, news and reports which are gathered from all across the world.