Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been a key player in making a paradigm shift in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992.

Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel in the beginning. Sports programs were broadcast sometimes from this channel but rather than launching a sports channel of their own, Sky Television made a decision to invest in Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.

British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained located on the SES Astra platform.

Sky Sports soon developed into one of the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system that was encrypted via the Video Crypt system. Though Sky Sports started out by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.

In 1992/93, with the formation of the Premier League, Sky Sports had become the most popular sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.

Sky Sports also manages Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was overhauled during 2007. This was just in time with the football season. Although the main structure of presentation was preserved, the color displays on the information box, the ticker at the bottom on the screen and also the breaking news ticker were changed. A new studio, new theme tune and new title sequences were additionally a part of the revamping. However the broadcasting format continued to be at a 4:3 and did not get upgraded on the Widescreen 16:9 formats.

Till date Sky Sports is related more with football than with any other sports. It’s perhaps due to this reason why this channel does have a tendency to suffer from some loss in viewership throughout the summers when no football is played.